he just wanted cold drinks on a long hike

The idea was born many years ago on a hot, spring day when founder James Collie was taking a day-long hike with friends in Virginia. Knowing they wouldn’t be able to stop for cold drinks and unable to find a good waterproof portable cooler, James created a make-shift cooler out of a day pack and double lined it with plastic trash bags. Inside, he filled it with cold drinks and sandwiches.

This seemed like a good idea until the trash bags broke and ice water flooded down his back. A wet hiker, warm drinks and soggy food started the wheels of innovation turning. Once home, he set out to design a soft-sided, waterproof and portable cooler that could carry ice and be comfortable enough to carry on any adventure.