This is the BIG ONE. The original winter sports group show! Since 1994, this trade show has brought together store owners and buyers with SSL’s preferred suppliers at the beginning of the buying season to review new products, discuss new strategies for success and sharing best business practices. WSM is not only the longest running winter buying group show, it sets the highest standard of buyer/seller interaction. It’s primary goal is to offer significant advantages to our retailers and preferred suppliers by maximizing the time spent together.